Willowberry approached Blackburn Digital looking to transition from Mailchimp to Klaviyo, and building out their retention marketing strategy. We built out a full automation strategy in Klaviyo, crafted a monthly campaign strategy, and implemented a zero-party data strategy to understand the high-quality Willowberry customers.
Josh is a pleasure to work with and he really cares about our brand and business goals.
He got under the skin of Willowberry to understand our messaging, values and want we want to achieve with our email marketing.
Josh successfully migrated our email service provider over from Mailchimp to Klaviyo, and set up various automations, segmentations and flows, as well as managing our ongoing campaigns.
I am already seeing results with increased new customer acquisition and AOV, as well as insightful data capture.
We utilised zero-party data from the signup forms to personalise the customer experience based on the skincare goal of the customers, creating highly-targeting copy to help us tap into the goals of the customer and how the brand could help achieve that.
Nobody likes leaving revenue on the table - that’s why these abandoned checkout designs were so critical to salvaging lost customers.
To further help the business we also implemented a data capture strategy into the abandon checkout flow to help us better understand why potential customers weren't converting so the business was able to improve the customer experience.
.webp)
Our post-purchase strategy was focused on eliminating buyer's remorse and ensuring that product education was at the forefront of customer support. Our main goal was to help the customer have the best experience with the product as possible.
Crafting a campaign strategy that also included community building was an important part of the strategy for Willowberry. Involving the community with new product ideas was a great way for the brand to drive high engagement while also gathering great product feedback.
